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Selling Anti-Aging Skincare

Aging is of course a natural process, but the visible signs of this journey – as it relates to the skin – will vary from client to client based on a variety of factors, from genetics to lifestyle habits.

Seeing those first signs of aging can be alarming for some, and it’s our job as skincare experts to normalize the process for our clients, while also advising them on the best ways to help delay the evidence they see on their skin.

Just like every skin concern, a proactive rather than a fearful approach to aging will yield the best (and most youthful) outcome, so empower your clients with the education they need to address this condition head-on.

 

Here are some tips for helping clients control the signs of aging:

 

Recognize the earliest signs. The first signs of aging will be caused by genetic factors and typically appear around the twenties to early thirties. The initial “evidence” will appear as dehydrated, flaky skin and minor fine lines and wrinkles. Educate younger clients on recognizing these first clues, and definitely broach the aging subject with clients who already exhibit these signs. Since aging can sometimes be a sensitive topic, approach it in a relaxed manner so that clients feel at ease and comfortable discussing their concerns. Remind them that early prevention is key in helping to control the aging process.

 

Recommend the right regimen. One of the most impactful ways to practice early prevention is to adopt a skincare regimen that is designed to offer preventative care. A great Control Corrective starter regimen to address (or prolong the delay of) early signs of aging is as follows:

 

A.M.

  1. Gentle Facial Wash
  2. Cucumber Bead Cleanser (3 times per week)
  3. Balancing Tonic
  4. Crystal C Serum
  5. Anti-Aging Lotion with Peptides
  6. Oil Free Sunscreen SPF 30

P.M.

  1. Repeat Steps 1-3 above
  2. Smoothing Repair Gel
  3. Anti-Wrinkle Face & Neck Cream

 

Advise clients to stick to products that are formulated for their skin, and if they are reticent to overhaul their usual regimen, recommend that they at least begin to incorporate an anti-aging serum, such as Control’s Firming Tri-Peptide Serum, to help stimulate collagen production in the skin.

 

Recommend the right professional treatments. As we know, professional treatments and an effective at-home-care regimen go hand-in-hand when it comes to preventative skincare. Recommend that clients pencil in some facial time – ideally one per month – to help aggressively fight the signs of aging. The pampering Control Corrective Hydrating Cream Peel is an excellent introduction to anti-aging facials, as it’s designed to be a monthly maintenance for dry, sensitive skin or anyone craving skin comfort and restoration. For those ready for more advanced therapy, the Control Corrective Lighten Up, Tighten Up Facial enlists penetrating alpha hydroxy acids to get to the bottom of lines, wrinkles, roughness, age spots and other irregularities to uncover fresh, smooth new skin. And for those fighting the signs of aging plus sun damage, the Control Corrective Lactic Action Peel, also an advanced therapy,

gets right to the source of unwanted discoloration – anything from ashy-ness

to age spots to stubborn acne traces – while clearing away dead surface cell sludge to let healthy new cells replace lines, wrinkles and roughness.

 

Reduce outside factors. Again, the signs of aging are driven by genetic and other external factors, so urge your clients to do their best at controlling the influence of the latter. This includes limiting sun exposure (and always wearing sunscreen and covering up when exposed); drinking enough water, especially during times of high activity and heat; avoiding alcohol in excess; not smoking; and avoiding junk food.

 

When you have healthy skin, age ain’t nothing but a number!

POLL: Who typically approaches the anti-aging topic first in your treatment rooms? The esthetician or the client?

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