What comes to mind when you think of a facial mask? Girls slumber parties, perhaps? A gross-looking goo concocted from your last cupboard and refrigerator clean-out?
If so, it’s time to get reacquainted with this extremely beneficial beauty product.
According to a recent report, sales of facial masks are outpacing overall facial skincare category growth in both the United States and Europe. In fact, their astounding growth in the last couple of years helped to drive two percent value increases for overall facial skincare sales.
With this reinvigorated excitement for a centuries-old skin treatment (yes, even Cleopatra masked), let’s review why facial masks are a 21st Century skincare must:
They are relatively inexpensive, easy to apply and produce immediate results.
If a monthly professional facial isn’t plausible for your budget or busy lifestyle, a facial mask should never be considered a substitute, but it can help keep your skin healthy and treat a variety of skin issues at a minimal cost and time commitment. All you really need is a clean face and a few moments of free time. We recommend masking for 10-15 minutes at least once a week.
They are master multitaskers.
Depending on the type of mask, these facial overachievers can work magic on your skin in more ways than one, often simultaneously. Masks have the ability to tighten, tone, hydrate, nourish, calm and rejuvenate skin, as well as draw out impurities, heal blemishes and much more. That said, there are many different types of masks, all with varying ingredients, so it’s important to be selective based on your unique skin issues. Clay-based masks, such as Control’s Sulfur Calming Mask and Sensitive Skin Enzyme Mask, help draw oil and dirt to the surface of the skin. They contain clay, kaolin or bentonite, which all provide tightening and sebum-absorbing effects. Cream or gel masks, like Control’s Balancing Thermogel Mask, are conversely formulated to hydrate and nourish the skin.
They give you a relaxing, spa-like experience at home.
In today’s fast-paced world, finding comfort in or familiarity with relaxation can be a struggle. Perhaps that’s why many view even the short 15 minutes of masking difficult. If being “unproductive “is challenging for you, work while your mask does – fold laundry, answer emails or tidy up. You’ll be amazed at how fast time flies. But if you want to maximize your “me time,” try taking a warm bath or just putting your feet up while you mask to completely relax. Chances are, it won’t just be your skin that feels rejuvenated.